Working from London, in the midst of a second lockdown and with no clear end in sight, leaders across the company feel their “leadership toolkit” has been significantly reduced. The Pandemic Turned Leadership Upside Down But the pandemic has challenged the company’s employees to work together in different ways. Why? Because before 2020, the company relied heavily on face-to-face interactions to build connections and trust within their teams. The hard truth is that Alex's leader, Emma, is also in a spin. Everything is starting to get a little too much.
But the team is without the necessary resources-human and financial-and the team can see their workload piling up. Not to mention, as the company’s sales continue to plummet, targets for lead generation are higher than ever. They all know that just getting through the next quarter is going to be tough. And massive third-party spending restrictions have the team already working with the bare minimum. However, no one on the team is sure of upcoming customer behavior. And it has just been announced there are more changes coming.Įven with this uncertainty, the marketing team was still asked to submit a budget for the new fiscal year.
But the marketing department has been hit by wave after wave of layoffs. He is a skilled and experienced marketer at a medium-sized manufacturing company. Alex's engagement stands on an absolute knife edge.
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